Because email is terrible, I've been having a long talk at work about deliverability.
You see, we send app-notices through email. Enough that we should be using more than one IP address. But we keep landing on some blacklists.
I had to get firm yesterday and point out that we've exhausted the technical solutions, and the only way out of the hole is to improve our behavior and wait for us to be released from purgatory.
No one likes to wait. Especially with customers complaining.
@jaycie The example I keep running into is how many extensions email has required over the years. From technical reputation systems like SPF/DKIM and DMARC to the entire anti-spam ecosystem of blackbox machine moderation. All with an 80% case (delivers to Google) and a much harder 20% case (delivers to my custom MTA).