By Terence Eden...

They are hijacking your emotions. Nothing new here - the half-naked woman on a billboard trying to get you to buy car insurance, the catchy pop-song designed to make you pick one brand of cola over another, the ruggedly handsome man telling you how white your shirts can be...

But in the airline example, there is a sinister asymmetry. They know everything about you - and you know nothing about them.

https://shkspr.mobi/blog/2018/06/personalisation-is-asymmetric-psychological-warfare/