A few days ago I was looking through, and closing, the more then 100 browser tabs I had open in the main web browser I use on my phone.
I have no recollection of ever opening this page or anything like it. It was a interactive chatbot, it was wild, and I don't really get it.
I mean obviously it's a paranormal scam, playing on a weird and outdated racial stereotype, but the webapp was really well made, and the target audience seems so small. I was confused and mesmerized for a few seconds.
@kingannoy And what totem for 2018 are you? :)
@kingannoy Yeah, you don't want to end up linked with some voodoo doll
@kingannoy That seems like too much effort for just demographic details, I would say it was classic scam, they would ask you for credit card details in some point.
@johny
They've traditionally used all those "what type of X are you" quizzes to get those details. So I don't think it's that much of a stretch.
If it is a scam I think it is the traditional horoscope/medium scam using cold-reading to make you believe they know something about you that you don't know.
But maybe I'll go back to the site to see if I can figure it out 
@kingannoy It may sound unbelievable but people still fall for that, and those cutecat.exe file in attachment of your e-mail.
@johny
I only just realised now, the boring and cynical answer to what the point of this fake chat was: probably a advertising company trying to get some demographic details to tie to my phone's browser fingerprint.