@pzmyers I disagree about "twigs and leaves." There are concepts and questions at the core of science that have made great fodder for high-profile #scicomm, like the quest for a theory of quantum gravity. Just like in conservation ecology, there are charismatic megafauna of #scicomm, subjects that are overrepresented due to the hold they have on the public imagination. But, to mix metaphors, I don't think those megafauna tend to be farther from the trunk of the tree of science.