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I suspect the reason that sites like FB and Twitter focus on the content they do goes beyond driving engagement with the platform. The type of content they push tends to bypass people's rational thinking and really hits at our emotional, tribalist, lizard brains. Once we're in that mode, I would guess that we're far more likely to be influenced by advertisements. I wonder if increased engagement is just a side-effect of content that makes people more susceptible to ads
@cercerilla remember when Facebook's timeline layout was a central tree with little leaves alternating left and right? This was why. They figured out that people would just skip over an advertising block when reading linear content, but scanning down an alternating list would trick the brain into reading some sponsored stuff.
Advertising; Social Media Show more
@cercerilla remember when Facebook's timeline layout was a central tree with little leaves alternating left and right? This was why. They figured out that people would just skip over an advertising block when reading linear content, but scanning down an alternating list would trick the brain into reading some sponsored stuff.