Social cooling is a really frightening concept: https://www.socialcooling.com/
I've definitely found myself affected by social cooling. On Twitter, I wouldn't tell jokes or make controversial statements because I knew all my colleagues and present/potential employers were on there. In my field (webdev), your reputation on Twitter can determine which jobs you land and which conferences you get invited to. Best just to be bland and cheerful if you want to fit in with the crowd.
@nolan No doubt you’re aware of it but isn’t social cooling a bit stronger than self-censorship to appease the town gossips (or in your case, Twitter people twisting your dank tweets)? People have always sought to avoid reputation-destroying scandals by being good (aka hiding their misdeeds).
Social cooling is more powerful as an idea if it’s about the largely *automatic* quantification of people, by business or government, for mere lucre or social control.
