OK, time for something a bit more obvious: Scottish heather.
I love the Wikipedia quote:
"Heather is seen as iconic of Scotland, where the plant grows widely. When poems like Bonnie Auld Scotland speak of "fragrant hills of purple heather', when the hero of Kidnapped flees through the heather, when heather and Scotland are linked in the same sentence, the heather talked about is Calluna vulgaris."