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the compulsion to show people ads at all times and in all possible locations really is bizarre. how is that, of all things, what continually drives massive businesses? it's so meta and empty and undesirable to so many people, how has that become the norm?

@walruslifestyle It may be undesirable, but it obviously works in terms of selling things. Much of the modern economy depends upon generating artificial wants and brand loyalty via recognition.
walruslifestyle @walruslifestyle

@bob it does not work, though. advertisers want you to believe it does, but that's what advertising is for!

@walruslifestyle

I think it does, and I think it's naive to assume that advertising doesn't work.

Years ago when I started blocking ads more seriously I noticed that I also wasn't buying so much gadgety stuff or paying attention to fadish things I didn't really need. It's only when you cut that out of your life that you notice how much it was influencing you previously.

@bob yes, as someone who has written software for marketing firms and has reviewed articles for marketing journals, I'm definitely naive

@bob @walruslifestyle Everyone says "advertising doesn't work on me".  However it exists.  Does it just work on people who are "not like me" ?
@boneidol @walruslifestyle Right. Everyone thinks they're immune.

It might be that the actual content of advertising doesn't matter that much, so long as it contains the message that X exists. If you're bombarded with messages saying that X exists then if to want something similar to X it's going to be at the top of the cognitive pile.

@bob @boneidol everyone says this and thinks it's intuitive.

but I've seen actual data. multimillion dollar ad campaigns that might have moved sales up by 1%, maybe. a figure well within the margin of error of how these data are collected, and laughably unscientific anyway.

so go on with your superstition, I'll stick with the facts I've seen.