Looks to me that #dji is going for a selfie #drone with this one, not racing as they already have products line for it (#takion ESC, #snails motor, even a frame that has been reviewed by Rotor Riot)

https://techcrunch.com/2017/04/06/the-leaked-dji-spark-looks-to-be-the-mavic-pros-little-bother/?ncid=rss