and if you're presenting to a capitalist entity it's actually very easy to get them to care. you have two variables that you can change for them that'll get their attention: revenue and cost. it's embarrassingly easy how everything devolves to that. convince someone that you can reduce their cost and/or up their revenue above what they're paying you, and if they STILL don't want it, run the fuck away. don't stay, don't walk, RUN.