You might ask what UNIQLO CALENDAR has to do with more personal and de-branded social media, to which I would reply,


It's not about not having a #brand. It's about having a #brand that is not about selling yourself to others, but communicating deep truths about yourself and your experience in a way that promotes understanding and connection.

People hate on brands because they can't imagine brands outside of capitalism, but consider: They actually predate it. A brand is a mark of ownership and of personal agency. Marketing is simply the task of making yourself known to others.

This is how I can love branding and marketing even as I hate on capitalism, lol. I think there's room for an incredibly personal approach to the art of making yourself known.


@u2764 it's actually a brand (heh) of magic, innit?

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