Regarding Facebook tracking non-users Mark Zuckerberg said "This kind of data collection is fundamental to how the internet works."
I'm not a networking expert but I know enough to be able to confidently say that nothing at all about this data collection is fundamental to how the Internet works. I guess he was using Silicon Valley speak where "the internet" means "huge corporations who make most of their money by selling ads and illegally collecting as much data as possible".
@eribloodlust I'd say he's a college dropout and thus doesn't know a damn thing about how the internet actually works, but I'm a college dropout as well and I *do* understand. So what's his excuse, besides being outrageously rich?
I'd call that a motive, not an excuse. :)