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In case you missed it, and not following along with the looming laws about to hit ad-tech, this "techie's rough guide to #GDPR" from January is an easy and enlightening read.

cennydd.com/writing/a-techies-

Frankly, after reading that, I'm looking forward to the web exploding in a couple months.

Matthew Graybosch @starbreaker

@wion It's too bad only applies to citizens, but this should still make Google and Facebook freak out.

*orders bulk popcorn*

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@starbreaker

Seriously. And publishers too. It's going to shake up the whole game. I'm looking forward to the action.

I almost used the popcorn line, btw. lol

@wion @starbreaker also you can't assume your userbase is all americans, mexicans, canadians what ever. Far easier to comply with GDPR and be done with it.

@nemeciii @starbreaker

Right. As Keith was saying here...

adactio.com/journal/13364

...any site that serves EU citizens is affected, not just EU sites.

I see only good coming from this, if it means breaking ad-tech ribs. Some casualties might happen, of course, but the greater benefit could be worth it.

We'll see.