They knew. The bastards knew all along what risks they were taking with other people's lives, and they didn't care because to them the end justified the means.

This is capitalism.
This is exploitation culture.
This is rape culture.
This is what happens when people with too much power and privilege are allowed to think that their goal is so noble that it justifies the means used to achieve it.

This is why Facebook must be utterly destroyed.

https://www.buzzfeed.com/ryanmac/growth-at-any-cost-top-facebook-executive-defended-data