BuzzFeed Editor in Chief, Ben Smith, mentions Mastodon as an example of a social network that "comes after the social media empires"
re: rise of Switter: "Perhaps the most striking lesson here was the technical ease of spinning a big, functional new social network up in just a few days"
https://www.buzzfeed.com/bensmith/facebook-youtube-fragmentation?utm_term=.lcQdKZJQ8#.cm5Y4q1Vx