Sam Schlinkert is a user on octodon.social. You can follow them or interact with them if you have an account anywhere in the fediverse.
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So this piece doesn't mention Mastodon or the Fediverse but it does a nice job at outlining something I've been thinking about and something that, I think, is helping bring people to Mastodon
"The year we wanted the internet to be smaller" https://www.theverge.com/2017/12/28/16795090/internet-community-2017-post-mortem-tumblr-amino-drip-tinyletter
it also makes me realize the importance of how "discovery" features like search are implemented, on Mastodon and other social networks.
