Masto is seriously a game changer for me. I work in social media advertising (yeah, I know, I chose the company for the people, not the product), so I see first hand how gung ho these social media companies are about their product.
Things like federation and separate instances are huge features for protecting people social media giants simply won't see revenue from.
The main issue I see now, is accessibility of instancing...
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@sapadian A masto instance, yeah. My main worry is that a high tech barrier for setting up an instance would exclude some people who might otherwise really benefit from having their own instances, you know?