If you haven’t been paying attention, tumblr got sold for pocket change to the Wordpress company, who promptly told the surviving staff “do whatever.” So now they have an ad free subscription, which is good.

then they stole an idea from somethingawful: give them ten American dollars and they will shotgun whatever shitpost you want onto 2500 random people’s dashboards. No targeting or anything, just “congratulations you get “hobbit love” or whatever that post about infinite chocolate.