Peter Burka👻 is a user on octodon.social. You can follow them or interact with them if you have an account anywhere in the fediverse. If you don't, you can sign up here.

It's remarkable the degree to which the Popular  Mechanics piece on #Mastodon misses the point.

Brand confusion/name squatting can be serious problems--IF you're using the platform as a serious marketing tool.

Most of us are here precisely because we were sick of being on a platform that was a serious marketing tool. So maybe the lack of professional tools to promote and protect your brand are mostly a feature (and I say that as an IP lawyer who kinda takes brands seriously).

Peter Burka👻 @pburka

@krypteia If Mastodon takes off, there might be room for one or more verified Mastodons for brands. Or corps could run their own instances, where domain demonstrates identity.