Personal details disclosure on the internet (1/9)
Today I got this package in the mail from an order I placed with a big online retailer. Along with the goods came an invoice, but it was for a different person's order, placed within a day of mine.
The paper slip listed, beside a list of items the other person ordered, the order tracking number, recipient name and full address for delivery, as usual for invoices.
Personal details disclosure on the internet (2/9)
Curiosity got the best of me (sigh) and I googled the name and zip code (this was an US address).
The first result was for a website called MyLife: off the bat it lists the person's name, birthday, ethnicity, religion, income range, a list of properies they own, where they studied and where they work and have worked, current and past addresses, phone numbers and email addresses. Plus a list of family, friends, neighbours, classmates, and more.
Personal details disclosure on the internet (3/9)
But this isn't all, mind you.
The website also presents a "Reputation Score", with 👍 and 👎 buttons inviting the visitor to "raise [or lower] [person's name] score".
On the website they say "Your Reputation Score is calculated with a proprietary algorithm using details in your Background Report and reviews written by people who know you. It says a lot about your character and life experiences is used to assess you in many situations."
Personal details disclosure on the internet (4/9)
The website conveniently shows the reputation score for each person in the "family and friends" and "neighbors" sections, along with a red "❗️ Alert: Court Records" right next to some of them; of course these people have a lower reputation score than the rest, because, you know.
Personal details disclosure on the internet (5/9)
@shello Wait, I missed this bit: “[In 2009] Ancestry.com reported it had begun a data sharing partnership with MyLife.”
The same Ancestry.com that went on to sell DNA kits? Yikes.
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