What makes this interesting is that these two things are true:
- Apple could make, I don't know, a phone with a tiny antenna sticking out of it for purely aesthetic reasons, and it would become a status symbol anyway, people would want it and manufacturers would copy the antenna.
- But a big part of Apple's success is that it *doesn't do* stunts like that. In addition to a distinct looking status-symboly phone, you also know that you're getting a very good phone. (3/n)