thoughts about The Notch
(the one on iPhone X, not the minecraft guy)

ipX looks worse (imo) and has much less "edge to edge"y display than Samsung S8/9.
Not to speak about Essential PH1, which, in terms of design, simply blows ipX not only out of the water but all the way out of the local gravity well.
(unfortunately PH1 is not a very good phone otherwise. but man, the design is awesome.)

But, The Notch is distinct and ipX is a status symbol. So everyone is copying The Notch. (1/n)