"Perhaps big social was never the right outcome for this wild experiment we call the internet. Perhaps we’d be happier with constellations of smaller, regional, and interest-specific communities; communities whose stakeholders are the users themselves, and whose moderators and decision-makers aren’t rendered opaque through distance and centralized authority. Perhaps social life doesn’t scale. Perhaps the future looks very much like the past."

https://qz.com/1309564/the-woman-who-taught-internet-strangers-to-actually-care-for-one-another/