«There's a horrible conceit gaining ground that websites present someting called "content". I like to think of it as an amorphous, tofu-like substance. You cut it to whatever shape you want, and then pour some kind of syrup or gravy called "social" on top to give it flavor.» – Maciej Cegłowski
http://idlewords.com/talks/fan_is_a_tool_using_animal.htm
This is giving tofu a bad name! I was a vegetarian for 20 years. Tofu is great.