However, the town actually owns most of its infrastructure (water pipes, cables etc.) thru a company. So they just had that company put down the cables and set up a contract with a smaller ISP. This turned out to have all kinds of side benefits; the local businesses do better now, but the city also has an additional income stream now. They bought new equipment for the local schools, set up a company to administrate said equipment, offer free public WLAN...
There might be a lesson here guys