Companies like Apple are entirely motivated by profit. Anything they say about helping advance human rights is just good PR while they happily axe freedoms and increase surveillance to pad out their bottom line.

Same goes with massive companies supporting minority groups or oppressed people. None of them ever come forward when it's unpopular but as soon as public support and awareness rises they're all for kicking other groups out of Mardi Gras so they can get a float.

http://www.theregister.co.uk/2017/11/22/apple_vpns_china_skype/