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So the UK ICO has finally found out that data-driven adtech in its current form is illegal wrt the GDPR.
The ICO's planned course of action: "change your ways, or... In 2020 we'll write another report!"
I figure adtech CEO s are all quivering now.
Come on Europe! The GDPR is our Declaration of Independence from data colonialists. Let's show some spine.

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