apple, iphone 

Remember when Steve Jobs came back to Apple and removed all of the confusing model numbers so you had a clear idea of what it was that you were purchasing?

Apparently Apple doesn't remember. The fact that John Gruber wrote more than his usual minimalist comments about their branding and what each moniker means is a clear indication that Apple is not the same "we've done the thinking for you" company of old.


apple, iphone 

I tried to find Steve Jobs own words on model numbers, but apparently every "business guru" out there has their think-piece about the burnished version of Steve Jobs capturing that SEO.

Here's a take from one of the advertising folks that worked with Steve Jobs:

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