Most of the people I hear complaining about Facebook hate it, but don't hate it enough to delete their accounts.
Ask them why, and it's always the same bullshit: "muh frienz 'n fam'ly!"
I had friends, family, and fans on Facebook. My wife is still on that site.
I didn't let that stop me. Network effects are no excuse.
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@ayachan @starbreaker @cercerilla from what I understood, in your analogy, Shakes & Cakes was across the street, or at least in the same town as Burgers & Malts
Also, it's good to be able to gather a few (max 8) people in a quiet space to talk without others interfering