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“The history of finance is the history of sales. There are lots of great ideas, it’s not until someone pays enough to attract aggressive sales people that the ideas bear fruit.” —Aaron Brown, “A Wall Street Rocket Scientist
in King Arthur’s Court” https://storage.googleapis.com/wzukusers/user-28782334/documents/595d1aaba9c67K1RvYqt/Rocket%20Scientist%20in%20King%20Arthurs%20Court%20200507.pdf
Eerily applicable to programming languages and styles, among no doubt many, many other things.
@ab1 The MusicLab experiment revealed a big part of the answer I think: https://mobile.nytimes.com/2007/04/15/magazine/15wwlnidealab.t.html (ignore the goofy title though and let me know if it answers any questions)