Protip:
When designing a user interface, imagine some old woman using it, say Margaret Hamilton, and she's clicking your app's buttons and saying to you, as old people do,
"Young whippersnapper, when I was your age, I sent 24 people to the ACTUAL MOON with my software in 4K of RAM and here I am clicking your button and it takes ten seconds to load a 50 megabyte video ad and then it crashes
I'm not even ANGRY with you, I'm just disappointed."
@natecull This reminds me. I was at a 2 day course in usability by Norman Nielsen Group.
They talked about they where frustrated that devs didn't take them seriously when the pointed out (via usability testing) that a UI was too difficult to use. The devs said "well the users are just not smart enough!".
To prove that the UI really was too difficult to use they did the usability test with rocket scientists from NASA and showed that even they couldn't figure out the UI.
