@noelle Internet companies especially social networks are forced to care about 'you'. But only in the plural sense of that pronoun--on the aggregate, that is to say averaging all of us out. To them saying "I desperately need x" is totally immaterial. It's not about ability to demonstrate need. They "listen" in that they accept your data point and if they hear it a threshold number of times, they check the last 5 years of numbers to see if ‘you’ do or not in fact need x. Bad way.