Internet companies especially social networks are forced to care about 'you'. But when they do so, it is in the plural sense of that pronoun--on the aggregate, that is to say averaging all of us out. To them saying "I desperately need x" is totally immaterial. It's not about ability to demonstrate need. They "listen" in that they will suck in your data point and if they hear it a threshold number of times, they check the last 5 years of numbers to see if ‘you’ do or not, in fact, need x. Bad way