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#perfume / in defense of using specialist terms instead of laymen's Show more
So, I've been thinking about how I do this #SOTD thing, and whether or not to use specialist and scientific terms when describing perfumes. There is a general movement in mainstream perfume writing to eschew the use of terms like "indolic" in order to not scare off perfume newbies with words they don't know. I understand the inclination, but I also abhor it, because it carries over from perfume marketing, not perfumery.
#perfume / in defense of using specialist terms instead of laymen's Show more
While it's always, I think, necessary to invoke emotional markers and comparisons when describing perfume, particularly in the English language that has no scent descriptive words that aren't borrowed from other senses, perfume writers, in my opinion, do a disservice to those who are seeking to understand it (rather than just buy their next perfume) when leaving out these more specific terms.
#perfume / in defense of using specialist terms instead of laymen's Show more
There's no reason that a perfume writer who knows their stuff can't occasionally drop a "benzene" in their writing-- the average reader is no more familiar with oak moss's (creamy, rich, powdery) scent than they are benzene's, but none of us shy away from invoking the notes stated on the marketing materials.
#perfume / in defense of using specialist terms instead of laymen's Show more
Of course, there are some perfume writers who don't know anything about the chemistry who are talented enough writers of anything that their emotional and sensory evocations would be unnecessarily littered with scientific terms. I'm not talking about them at all.
#perfume / in defense of using specialist terms instead of laymen's Show more
But there is a trend of perfume writers getting paid and even winning awards for their work who rather transparently don't have any grasp of the materials about which they are writing, and whose work is almost exclusively paraphrasing of the perfume company's marketing materials. Their perfume "writing" is really infomercials for a product, not an exploration of an art form.
#perfume / in defense of using specialist terms instead of laymen's Show more
But there is a trend of perfume writers getting paid and even winning awards for their work who rather transparently don't have any grasp of the materials about which they are writing, and whose work is almost exclusively paraphrasing of the perfume company's marketing materials. Their perfume "writing" is really infomercials for a product, not an exploration of an art form.