@RattusInsanus It depends a great deal on what you want to do with it.

I use mine for photography. I wanted long flight duration, ease and flexibility of control, advanced flight software capability, and most importantly a high quality camera (Min 4K with RAW format). And I wanted something that could fit in a backpack or smaller.

That's not cheap. But compared to, oh say, any of my Nikons, well.

I went with the Mavic Pro. I've got about $2000 into it.