I wont be anywhere near the buy box. This guy, and all the dumbasses within 20 cents of him will, and they will lose money every time.

Eventually, these guys will have cannibalized each other, and will have to bow out of the market because of their losses.

Less Vendors, makes it easier for Amazon to strike deals directly with manufacturers.

At that point, Amazon can then push me out the door, because they are buying from the same source as me, and have a better shipping discount.