I think a distinction needs to be made between what I do and what "advertisers" do.

I don't sell luxuries. I sell software that helps businesses reach legislative compliance with labor laws. I don't sell fucking shoes. I don't buy personal data, I don't sell personal data. The information I use is explicitly opt-in.

I write ads. I write copy. I write technical documents. I edit b2b tenders. I market to potential customers. I build collateral. I don't trick, or decieve.

Shit, I write blog posts for the company website too. But despite this, I'm not ramming consumerist bs down anyone's throat.

I don't harvest emails and sell it for a profit. I encourage people to opt-out if they don't want to see our emails anymore. I spend half my time trying to decipher our information to come up with ways to reach our ideal buyer persona without resorting to google-styled invasiveness.

I like what I do. I'm good at it.