**Tremaine** @Mainebot · Nov 30, 2017, 18:36

**Tremaine** @Mainebot · Nov 30, 2017, 18:36

Tremaine @Mainebot

Nov 30, 2017, 18:36

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I think a distinction needs to be made between what I do and what "advertisers" do.

I don't sell luxuries. I sell software that helps businesses reach legislative compliance with labor laws. I don't sell fucking shoes. I don't buy personal data, I don't sell personal data. The information I use is explicitly opt-in.

I write ads. I write copy. I write technical documents. I edit b2b tenders. I market to potential customers. I build collateral. I don't trick, or decieve.

**Tremaine** @Mainebot · 2017-11-30T18:40:11Z

Tremaine @Mainebot

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Shit, I write blog posts for the company website too. But despite this, I'm not ramming consumerist bs down anyone's throat.

I don't harvest emails and sell it for a profit. I encourage people to opt-out if they don't want to see our emails anymore. I spend half my time trying to decipher our information to come up with ways to reach our ideal buyer persona without resorting to google-styled invasiveness.

I like what I do. I'm good at it.

Nov 30, 2017, 18:40 · Web · 1 · 1

**Tremaine** @Mainebot · Nov 30, 2017, 18:47

**Tremaine** @Mainebot · Nov 30, 2017, 18:47

Nov 30, 2017, 18:47

Tremaine @Mainebot

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I could make more money working somewhere else.

I've freelanced for realestate developers and felt filthy afterwards.
I've written for advertising companies selling straight lies to people because I needed a paycheque.
I've blogged for companies who treat their employees like disposable cogs because I needed food.

I sell safety now, and I can point to figures that show that investing in safety for your workers is just straight good business.

**Tremaine** @Mainebot · Nov 30, 2017, 18:51

**Tremaine** @Mainebot · Nov 30, 2017, 18:51

Nov 30, 2017, 18:51

Tremaine @Mainebot

Opinions on marketing Show more

My long point is: there's a lot of distinction to be made inside of advertising, marketing, and sales.

There is room in the space for ethical behavior in advertising and marketing, and there are ethical people inside that industry. The giants make it bad for the few of us trying not to be shit, and I have to use their tools to survive.

But Prometheus stole fire from the gods, and now they're all fuckin dead so you know what there's hope after all.