I think a distinction needs to be made between what I do and what "advertisers" do.

I don't sell luxuries. I sell software that helps businesses reach legislative compliance with labor laws. I don't sell fucking shoes. I don't buy personal data, I don't sell personal data. The information I use is explicitly opt-in.

I write ads. I write copy. I write technical documents. I edit b2b tenders. I market to potential customers. I build collateral. I don't trick, or decieve.