Building relationships, rather than pure "self-promotion" is actually how I self-promote.:P
As an aside, I may also get into doing UFO topic books, but like Richard Dolan, start out relatively conservatively in the field.
I think there is a certain danger in opening oneself up to accepting every conspiracy theory out there.
The problem with the word conspiracy, because the word is so vague and nearly meaningless, it could mean anything from "Our government ran by reptilian mantises" to "There is no such thing as Planet Jupiter."