finally, a good reason to not feel bad about ignoring reviews, especially negative ones:

Reviews are subjective, and the tiny subset of people who leave them aren’t average.

“Very few people write reviews. It’s about 1.5 percent, or 15 people out of 1,000,” Dr. Simester said. “Should we be relying on these people if we’re part of the other 985?”

https://www.nytimes.com/2018/06/13/smarter-living/trust-negative-product-reviews.html