So Vero is just a messier Instagram where nobody has handles, only display names that can be changed at anytime, that sure will be helpful for finding your friends on there.
Also if your social network has no way of being used on the web/desktop you can be sure I will probably never use it. Even Instagram has a web version (without upload but that's "fine").
I'm sure /a lot/ of ppl already on Instagram/Snapchat (because that's what this thing can/should be compared to imo) will be thrilled to pay for a lesser version of that.