https://venturebeat.com/2018/01/14/facebook-punks-partners-again-how-publishers-can-fight-back/ talks about Europe's royalty model for publishing, wherein writers/journalists get paid when their material is posted on social media (i.e., when a social network makes ad money by linking to the content), the same way musicians/labels get paid every time their pieces are played on the radio.

It sounds great.

Then I remembered Steve Yegge's epic post deconstructing how devilishly complicated the details of complex things like this can get: https://steve-yegge.blogspot.com/2009/04/have-you-ever-legalized-marijuana.html