“Tsukiji is a freewheeling spot market where one might expect to find competitive, individualistic, short-term profit maximization to be the normal course of events. This book analyzes instead how patterns of trade emerge from and are ordered by the social institutions and cultural patterns… For the engines of economic activity, culture is not simply a lubricant or a fuel… culture designs the cylinders and camshafts, turns the key, shifts gears, unfolds road maps, and writes traffic tickets.”