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‘media synchronicity theory proposes that asynchronous communication channels (such as email) are better suited for conveying information and synchronous channels (such as video calls) are better suited for converging on the meaning of information. … establishing a rapport, which is an important precursor to knowledge transfer, is impeded by email use, and that in-person and phone/video communication are more strongly associated with positive team performance than email and [IM] communication’
🙄

👆 from nature.com/articles/s41562-021 (a tweet intro at mobile.twitter.com/emollick/st)

I don’t want to 🙄 *too* much, my intuitions have been totally wrong before, and the paper does present empirical findings from Microsoft, but this tidbit from the literature review… I don’t know.

@22 What's your criticism?

That this is obvious? Or flawed? Or ... ?

@dredmorbius ah forgive me for dashing off toots just before leaving for the day. The excerpts above, and the paper’s abstract and literature review, seemed… very dated (if one risked being ageist, one might call these views “boomer”).

I can think of numerous counterexamples of remote firms I’ve studied and considered working for (Elastic, Gitlab, Stack Overflow, Shopify, Wave…), highly productive-seeming companies that overcome the problems described in the excerpt.

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